Fannypants Smartwear

Fannypants® is more than a garment company, it’s a lifestyle brand.

Fannypants® Smartwear® is a brand of women’s and men’s incontinence underwear that combines innovation, fashion and active lifestyles.

This line of underwear was first introduced in August 2013 at the Curve Expo, New York, Javitts Conference Center. The product line was enthusiastically received by consumers, hospitals gift shops, lingerie shops, and online catalog businesses.

Fannypants® was founded because many women, while engaging in sport activities, experience stress urinary incontinence or light bladder leakage (LBL).  Its founder, Sophia Parker, after looking into this problem, discovered that there was a need for alternatives in the incontinence world of underwear for women.

The company’s patented design includes a removable insert (SMARTPAD®), which travels well, is washable, and also reusable.  Additionally, Fannypants® underwear comes with an added soft and thin moisture resistant protection inside each piece of underwear.  The objective of their women’s underwear is for them to be functional, while at the same time not compromising what women love in their underwear, i.e. fashion, style, beauty, and femininity.

In 2015, the company added a new line of men’s underwear. The Fannypants® range of men’s briefs is not your ordinary underwear. They are masculine briefs for men that come with washable, reusable incontinence pads built on our award winning 4-layer p
rotection technology to provide maximum absorbency, odor control and comfort for mild to moderate urinary incontinence or bladder leakage. The incontinence pads (SMARTPAD®) are built on the company’s award winning 4-layer protection technology to provide maximum absorbency, odor control and comfort for mild to moderate urinary incontinence or bladder leakage.

All Fannypants® underwear is soft, comfortable, absorbent, and moisture resistant.  Each piece of apparel is made with loving care, high quality, and with the fabrics offered by latest technology.  Fannypants® mission is to provide new solutions and cost alternatives for incontinence underwear.  The company incorporates, whenever feasible, chemical-free fabrics that are super absorbent, comfortable, safe, and environmentally responsible.

Although new as a company, Fannypants® Smartwear is committed to making a difference in lives all over the world! And that difference has been recognized … Fannypants® was the 2014 Top Innovator by Apparel Magazine.